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Season 2 starts 15 December
Season 2 starts 15 December
Chandigarh, 6 September: After the resounding success of the
first season of World Series Hockey, Nimbus and IHF have announced the dates
for the second season. The world’s biggest hockey league will be played
from Saturday, 15 December 2012 to Sunday, 20 January 2013.
The inaugural season of World Series Hockey
was a resounding success with the championship being watched in over 30
countries on television and over 65 countries on YouTube. The unique television
tune-ins in India was over 32 million; triple that of the English Premier
League in the same period.
The 5 week long inaugural tournament created
unprecedented buzz in terms of daily prime time action on television and record
fan walk-ins in the stadium. An aggressive 360-degree marketing campaign and
extensive media coverage resulted in extremely high awareness and consumption
of World Series Hockey.
Yannick Colaco, COO, Nimbus Sport said: “We
are delighted to announce the dates of World Series Hockey Season 2. Season 1
was a resounding success for all the stakeholders – players, commercial
partners, franchise owners and above all the hockey fans.”
R K Shetty, President, IHF said: “World Series
Hockey has clearly emerged as the biggest hockey league in the world and the
second biggest sports league in India after IPL. The second season will be
bigger and better. We will shortly announce a host of new initiatives along
with the format and schedule.”
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