Close on the heels of announcing its biggest sponsorship commitment, edu-tech brand BYJU’s has revealed plans to expand to international markets like the UK and the USA.
India’s fastest rising tech start-up BYJU’S after being among the most visible brands during the recently-concluded ICC World Cup 2019, last week has replaced Chinese smartphone brand Oppo as the sponsor of the Indian national cricket team till 2022. BYJU’S had agreed to replace Oppo as the BBK Electronics-owned smartphone opted to prematurely exit its five-year ₹ 1,079 crore deal.
After garnering the biggest sponsorship position in Indian sports market, in what will become a historic deal for transfer of sponsorship rights in the country, BYJU’s Head of Marketing Atit Mehta has revealed company’s plans to go international with specially-curated content for English-speaking markets.
“It is time we make our presence felt globally and market ourselves well in the international space too. Plans have been finalised to roll out our platform internationally in English speaking markets like the US and the UK. Since our app here is dedicated to the kind of education system India has, we will be curating completely different content for the global markets as per their curriculum pattern and requirements,” Mehta is reported as saying by media news website exchange4media.
The digital tutorial brand has already registered its presence in targeted markets with heavy market spent during the ICC World Cup 2019.
Founded in 2008 by Byu Raveendran and Divya Gokulnath, the brand has raised a total of $ 969.8 million in 11 rounds of funding, the latest being $ 150 million investment from the Qatar Investment Authority earlier this month.
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