IOC President Thomas Bach, addressing an audience of 2,000 industry leaders and experts at the annual world mobile in Barcelona, has outlined his vision of how digital technology will transform the way that people experience the Olympic Games. He said that people connecting with Olympic Games via digital means opens up a great opportunity. “People today are connecting with the Olympic Games in more ways than ever before, they are doing so digitally, and they are doing so on mobile,” said Bach. “This is not a challenge to overcome. This is a huge opportunity to reach even more people with the values of sport and the magic of the Olympic Games.” Bach highlighted several ways in which the IOC is already shaping the digital future of the Olympic Games, thanks to the technology of many of the IOC’s Worldwide TOP Partners, such as Alibaba, Intel, OMEGA and Samsung. He emphasised the rise of 5G technology as holding great opportunity for the Olympic Games of the future. “This digital ...