Skip to main content

Tag Heuer extends deal with LFP as official timekeeper of Ligue 1

Ligue de Football Professional (LFP), the organisers Ligue 1 and other major French professional football leagues, have announced an extension of partnership with Tag Heuer for a further three years.

Under the terms of the agreement, the Swiss luxury watch manufacturer will continue to serve as the official timekeeper of the Ligue 1 and all domestic French football competitions organised by LFP until 2021.

TAG Heuer, as the Official Timekeeper and Official Watch of LFP, first signed the deal last year for the 2017-18 season as a part of its global soccer partnership strategy that kicked off in 2014.

One of the first luxury watch brands to invest in football sponsorship, TAG Heuer continues to expand the global soccer partnership strategy that kicked off in 2014.

In addition to French club football, the watch brand also serves as the official partner of Premier League and Manchester United; German Bundesliga; Spanish LaLiga; American Major League Soccer (MLS); Chinese Super League (CSL); Japanese J-League; Asian Football Confederation(AFC); Australian national team Caltex Socceroos ; and the International Champions Cup in the United States.

Also Read: Kagiso Rabada first Proteas cricketer to endorse watch brand Tag Heuer

The LFP’s deputy chief executive Didier Quillot said: “At a time when the Ligue 1 Conforama is defined as the ‘League of Talents’, the extension of this partnership demonstrates the renewed attractiveness of our championship internationally, and its ability to sustain agreements with major prestigious brands.”

TAG Heuer’s chief executive Jean-Claude Biver added: “It is an environment that offers us many opportunities in terms of visibility. We collaborate with teams, athletes and leagues. This French partnership is particularly close to my heart because it allows us to be visible in a country that is the cradle of luxury.”

The post Tag Heuer extends deal with LFP as official timekeeper of Ligue 1 appeared first on InsideSport.



https://ift.tt/2wxylwQ

Comments

Related Posts

क्या अर्शदीप होंगे बाहर, पृथ्वी को मिलेगा मौका... दूसरे टी20 में बदलाव के साथ उतरेगी टीम इंडिया!

India vs New Zealand 2nd T20i: भारत और न्यूजीलैंड के बीच दूसरा टी20 मैच लखनऊ में खेला जाना है। पहले मैच को हारने वाली भारतीय टीम सीरीज बचाने के लिए उतरेगी। इस मैच में भारतीय टीम के प्लेइंग इलेवन में पृथ्वी साव को मौका मिल सकता है। वहीं कई खिलाड़ी बाहर हो सकते हैं। https://ift.tt/KTBpSk1

Watch: Pitch invader touches Parag's feet in Guwahati

During an IPL 2025 match between Rajasthan Royals and Kolkata Knight Riders, a fan invaded the pitch to touch RR's stand-in captain Riyan Parag's feet. This was Parag's debut as IPL captain in Assam. Though Parag performed modestly, the incident highlighted his growing popularity. RR remains winless and will face Chennai Super Kings next. from Sports News: Live Scores, Latest Updates on Cricket, Football, NBA, NFL, WWE, NHL, MMA, F1 & More https://ift.tt/U4iW1NT

World 1500m win on Jakob Ingebrigtsen’s mind

In the remarkable first few months of 2025, Jakob Ingebrigtsen has set two indoor world records and aims for the world championship title in the 1500 meters. He has already made history with his performance and continues to improve, setting his sights on breaking more records while maintaining his focus on the 1500 meters. from Sports News: Live Scores, Latest Updates on Cricket, Football, NBA, NFL, WWE, NHL, MMA, F1 & More https://ift.tt/7XtjnvZ

RCB की बॉलिंग का बनाया मजाक, एक-एक को कूटा, कौन हैं दिल्ली को एकतरफा जीत दिलाने वाले फिल साल्ट?

DC vs RCB: दिल्ली कैपिटल्स के बल्लेबाज फिल साल्ट ने रॉयल चैलेंजर्स बैंगलोर के गेंदबाजों को जमकर कूटा। मोहम्मद सिराज से लेकर वानिंदु हसरंगा तक उन्होंने किसी पर रहम नहीं किया। उनकी इस पारी की मदद से आरसीबी के खिलाफ दिल्ली ने 182 रनों का लक्ष्य 20 गेंद रहते हासिल कर लिया। https://ift.tt/c7b25g6