IPL 2019: Taproot Dentsu strikes it big to eliminate Oglivy India

Taproot Dentsu has won the mandate to be the official creative agency for the Indian Premier League 2019.

The Dentsu Aegis Network creative agency has replaced Ogilvy India for all the creative mandate for the Indian Premier League 2019. The Taproot Dentsu masterstroke will bowl Oglivy India out on the IPL pitch for the first time in 12 years, according to business daily Economic Times.

Taproot Dentsu will work on all the creatives for the IPL 2019. “Taproot has done some superb work in the past and their ideas for IPL were fantastic. We will roll out the campaign created by Taproot Dentsu very soon,” the paper has quoted a ‘highly-placed’ source as saying.

The creative agency has also launched another major creative in cricket – the cricketnext.com campaign with Anil Kumble.

Also read: Taproot Dentsu launches cricketnext.com campaign with Kumble

Meanwhile, the ET has also reported that the advertisers have set aside ₹ 2,000 crore for the IPL 2019. This will be an increase of close to 15% over Star’s ₹ 1,750 crore ad sales revenue from the IPL 2018.

The BCCI announcement to have all the IPL 2019 games in India in spite of the general elections has come as a major boost for the league’s ad and sponsorship sales.

The IPL 2019 is tentatively is scheduled to start from March 23. The formal schedule though will only be announced after the General Election dates are released by the Election Commission of India.

Also read: BCCI confirms IPL 2019 in India from March 23

After the BCCI announcement to conduct the entire IPL 2019 in India, Star India has reportedly signed 9 major brands in the deals worth ₹ 750 crore. The broadcaster as reported by InsideSport.co earlier is targeting ₹ 21,000 crore.

Also read: Star India eyeing ₹2,100 crore from advertisement sales

Even as the news of the IPL 2019 not being moved out of India has come as a big relief, the this will certainly face an ad-spent split with the ICC World Cup in England and Wales from May 30 and the news platform, which will have an enhanced traction in wake of the Lok Sabha elections.

The post IPL 2019: Taproot Dentsu strikes it big to eliminate Oglivy India appeared first on InsideSport.

http://bit.ly/2sXwOyv

Comments

क्या अर्शदीप होंगे बाहर, पृथ्वी को मिलेगा मौका... दूसरे टी20 में बदलाव के साथ उतरेगी टीम इंडिया!

India vs New Zealand 2nd T20i: भारत और न्यूजीलैंड के बीच दूसरा टी20 मैच लखनऊ में खेला जाना है। पहले मैच को हारने वाली भारतीय टीम सीरीज बचाने के लिए उतरेगी। इस मैच में भारतीय टीम के प्लेइंग इलेवन में पृथ्वी साव को मौका मिल सकता है। वहीं कई खिलाड़ी बाहर हो सकते हैं। https://ift.tt/KTBpSk1

Watch: Pitch invader touches Parag's feet in Guwahati

During an IPL 2025 match between Rajasthan Royals and Kolkata Knight Riders, a fan invaded the pitch to touch RR's stand-in captain Riyan Parag's feet. This was Parag's debut as IPL captain in Assam. Though Parag performed modestly, the incident highlighted his growing popularity. RR remains winless and will face Chennai Super Kings next. from Sports News: Live Scores, Latest Updates on Cricket, Football, NBA, NFL, WWE, NHL, MMA, F1 & More https://ift.tt/U4iW1NT

World 1500m win on Jakob Ingebrigtsen’s mind

In the remarkable first few months of 2025, Jakob Ingebrigtsen has set two indoor world records and aims for the world championship title in the 1500 meters. He has already made history with his performance and continues to improve, setting his sights on breaking more records while maintaining his focus on the 1500 meters. from Sports News: Live Scores, Latest Updates on Cricket, Football, NBA, NFL, WWE, NHL, MMA, F1 & More https://ift.tt/7XtjnvZ

RCB की बॉलिंग का बनाया मजाक, एक-एक को कूटा, कौन हैं दिल्ली को एकतरफा जीत दिलाने वाले फिल साल्ट?

DC vs RCB: दिल्ली कैपिटल्स के बल्लेबाज फिल साल्ट ने रॉयल चैलेंजर्स बैंगलोर के गेंदबाजों को जमकर कूटा। मोहम्मद सिराज से लेकर वानिंदु हसरंगा तक उन्होंने किसी पर रहम नहीं किया। उनकी इस पारी की मदद से आरसीबी के खिलाफ दिल्ली ने 182 रनों का लक्ष्य 20 गेंद रहते हासिल कर लिया। https://ift.tt/c7b25g6

लखनऊ सुपर जायंट्स ने हार के मुंह से हासिल की जीत, थमा राजस्थान रॉयल्स का विजयी रथ

RR vs LSG Highlights: आईपीएल 2023 में लखनऊ सुपर जायंट्स ने चौथी जीत हासिल कर ली है। केएल राहुल की टीम ने टेबल में टॉप पर चल रही राजस्थान रॉयल्स को आखिरी ओवर में हराया। राजस्थान की यह इस सीजन दूसरी ही हार है। लेकिन वह टेबल में टॉप पर बरकरार है। https://ift.tt/UdpuMSi

Chandigarh Sports News

Search This Blog