IPL 2019: Taproot Dentsu strikes it big to eliminate Oglivy India

Taproot Dentsu has won the mandate to be the official creative agency for the Indian Premier League 2019.

The Dentsu Aegis Network creative agency has replaced Ogilvy India for all the creative mandate for the Indian Premier League 2019. The Taproot Dentsu masterstroke will bowl Oglivy India out on the IPL pitch for the first time in 12 years, according to business daily Economic Times.

Taproot Dentsu will work on all the creatives for the IPL 2019. “Taproot has done some superb work in the past and their ideas for IPL were fantastic. We will roll out the campaign created by Taproot Dentsu very soon,” the paper has quoted a ‘highly-placed’ source as saying.

The creative agency has also launched another major creative in cricket – the cricketnext.com campaign with Anil Kumble.

Also read: Taproot Dentsu launches cricketnext.com campaign with Kumble

Meanwhile, the ET has also reported that the advertisers have set aside ₹ 2,000 crore for the IPL 2019. This will be an increase of close to 15% over Star’s ₹ 1,750 crore ad sales revenue from the IPL 2018.

The BCCI announcement to have all the IPL 2019 games in India in spite of the general elections has come as a major boost for the league’s ad and sponsorship sales.

The IPL 2019 is tentatively is scheduled to start from March 23. The formal schedule though will only be announced after the General Election dates are released by the Election Commission of India.

Also read: BCCI confirms IPL 2019 in India from March 23

After the BCCI announcement to conduct the entire IPL 2019 in India, Star India has reportedly signed 9 major brands in the deals worth ₹ 750 crore. The broadcaster as reported by InsideSport.co earlier is targeting ₹ 21,000 crore.

Also read: Star India eyeing ₹2,100 crore from advertisement sales

Even as the news of the IPL 2019 not being moved out of India has come as a big relief, the this will certainly face an ad-spent split with the ICC World Cup in England and Wales from May 30 and the news platform, which will have an enhanced traction in wake of the Lok Sabha elections.

The post IPL 2019: Taproot Dentsu strikes it big to eliminate Oglivy India appeared first on InsideSport.

http://bit.ly/2sXwOyv

Comments

FIFA WC 2026: Euro holders Spain to battle Copa America champions Argentina in historic World Cup final

The culminating match of the FIFA World Cup 2026 is set to be a battle between Spain and Argentina, showcasing the reigning champions of Europe and South America, respectively. Argentina earned their spot in the finals after triumphing over England in a thrilling semifinal, while Spain advanced by defeating rivals France. This monumental showdown is poised to crown the ultimate champion of world football. from Sports News: Cricket Live Scorecard, Latest Cricket News, Football, NBA, NFL, WWE, NHL, MLB News & More https://ift.tt/gpz6x1C

'It wasn't racism': Egypt boss finally breaks silence on viral 'X' gesture and claims Messi was left in tears

Egypt head coach Hossam Hassan has explained the controversial "X" gesture he made towards referee François Letexier during his side's World Cup defeat to Argentina, insisting it was a protest against unfair officiating rather than an allegation of racism. Hassan also revealed an emotional exchange with Lionel Messi, while Egypt continue to dispute several key refereeing decisions from the dramatic Round of 16 clash. from Sports News: Cricket Live Scorecard, Latest Cricket News, Football, NBA, NFL, WWE, NHL, MLB News & More https://ift.tt/9cSDZBk

Kranti Gaud's six-for, Smriti Mandhana's unbeaten fifty leave India in complete control on day 2 at Lord's

India secured a significant first-innings lead after bowling England out for 170. Kranti Gaud delivered a career-defining spell, taking six wickets for the visitors. Smriti Mandhana then anchored India's second innings with an unbeaten 69. Shafali Verma provided solid support, adding 88 runs for the opening wicket. India holds a commanding 269-run advantage heading into the final day. from Sports News: Cricket Live Scorecard, Latest Cricket News, Football, NBA, NFL, WWE, NHL, MLB News & More https://ift.tt/sBgbmaY

England vs DR Congo, FIFA World Cup Match Result: Harry Kane’s late double rescues and sends England into Round of 16

England survived a major scare as Harry Kane’s late brace secured a 2-1 comeback win over DR Congo in the FIFA World Cup 2026 Round of 32. Brian Cipenga’s early goal put the underdogs ahead before England struggled for control. Kane struck twice in the final 15 minutes to rescue Thomas Tuchel’s side and set up a Round of 16 clash with Mexico. from Sports News: Cricket Live Scorecard, Latest Cricket News, Football, NBA, NFL, WWE, NHL, MLB News & More https://ift.tt/GCKgYNo

Norway vs Côte d'Ivoire, FIFA World Cup Match Result: Haaland saves Norway at the death to reach Round of 16

Erling Haaland scored a late winner as Norway edged Côte d'Ivoire 2-1 to reach the FIFA World Cup 2026 Round of 16. Antonio Nusa's first-half strike was cancelled out by Amad Diallo before Haaland settled the contest in the 85th minute. Norway's clinical finishing and disciplined defending proved decisive, setting up a blockbuster last-16 clash against Brazil. from Sports News: Cricket Live Scorecard, Latest Cricket News, Football, NBA, NFL, WWE, NHL, MLB News & More https://ift.tt/qdM8koQ

Chandigarh Sports News

Search This Blog